New Publication: The Survey of Distance Learning Programs in Higher Education, 2012-13 Edition
- Enrollment in distance learning programs has increased by approximately 5.8% in the last year.
- 80% of survey participants in junior and community colleges and 90% of those in MA/PHD granting colleges believe enrollment in distance learning programs at their college has grown to some extent.
- The mean increase in tuition prices in the 2011-12 school year for the US colleges in the sample was 4.18%.
- 18.18% of colleges have at least one full-time staff person devoted to assessing the online distance learning program.
- 21.15% of colleges in the sample have a marketing budget for their distance learning program that is administratively separate from their overall university marketing budget.
- MA/PHD granting colleges spent a mean of $7,250 on newspaper and magazine ads to support distance learning enrollment in the past year.
- 17.65% of the community colleges in the sample have advertised their distance learning programs over the radio in the past year.
- 30.77% of the colleges in the sample plan to hold their advertising spending on Google constant over the next year.
- 24% of the colleges sampled have improved their retention rate in the past year.