Introduction Video: Why Your Online Course Needs One
If you’re unsure how to excite new students about your online course, here’s a simple solution to spark learners’ intrigue: create an engaging introduction video that makes students want to learn more. Course introductions are one of the first things students see when they begin your course, and they help set the stage for what students can expect to experience throughout the term. Impactful course introductions have the potential to
- humanize your presence in a virtual environment.
- excite students about what they’ll experience in your course.
- dispel fears or uncertainty among students new to online learning.
Why video?
When you create a course introduction using video, you automatically capture students’ attention through a format that innately engages viewers. Even though creating an introduction video requires more time than a text-based version, it’s well worth the investment. 
Establish Social Presence
Online instructors should establish a social presence early in the course to foster a sense of community. Impactful course introductions mimic face-to-face interaction with audio and visual media, allowing the instructor to reveal who they are, their excitement about the course subject, and their support for students’ success. In her introduction video below, Michelle Pacasky-Brock warmly welcomes students to her course. The video allows students to better understand her personality and reveals her anticipation for what students will learn.
Michelle Pacansky-Brock; History of Still Photography at Mt. San Jacinto College
Visually Demonstrate Content Relevancy
The more students see how course content relates to their everyday lives, the more likely they’ll remain interested and motivated. Impactful introductions create connections between the student and course content, demonstrating how topics expand beyond the course into the learner’s world. In this introduction video, facilitators of edX course 2.01x Elements of Structures debunk common misconceptions about the course’s relevancy, providing examples of how students apply course concepts to answer questions on interesting topics. Examples include how to figure out a magic trick and how to choose the most appropriately shaped chips for eating guacamole (double points for incorporating humor).
Dr. Simona Socrate and Dr. Alexie M. Kolpak; 2.01x Elements of Structures at MITx
But I’m no filmmaker…
That’s ok–the course introductions above were created with simple tools that require a minimal learning curve and low cost (if any). The first example video above was created with Animoto; the second example video was created with the iPad app ExplainEverything and iMovie (read more info about the 2.01x Elements of Structure introduction video). Extra tips:
- Check out these five tools for creating videos without installing software.
- Make it brief! For maximum impact, keep introductions videos under five minutes.
Go the Extra Mile
Maintain students’ interest throughout the course by creating introduction videos to kick-off modules or lessons. By continually maintaining a social presence and demonstrating course relevancy, you’ll help keep students engaged and on track for success.
Your Turn!
Do you have other reasons for using a video introduction rather than a text-based introduction? Got a stellar introduction video that excites students about your course? Share it with us in the comments section below.
Sarah this is such a great article and extremely helpful. I particularly like the easy to use tools you provide in the article. Thanks!
Sure thing, Samantha! Thanks for commenting. 🙂
[…] they have a very great impact on learners before starting their journey of learning. Please check this great article by Sarah Linden to know more about the reasons behind using video introductions rather than text-based ones when […]
[…] they have a very great impact on learners before starting their journey of learning. Please check this great article by Sarah Linden to know more about the reasons behind using video introductions rather than text-based ones when […]